Data center cooling costs now account for half of all power-related outlays. And they continue to soar. But cutting these costs — while at the same time improving availability and capacity — is achievable. The trick is knowing how.

“Power and Cooling,” a Flash video presentation, uses vivid computer modeling to illustrate why traditional trial-and-error approaches are inadequate for effective thermal management.

It explores how sophisticated computer analysis of airflow patterns and temperature distribution, combined with energy efficiency best practices, can help you guard against over-provisioning and eliminate hotspots.

And it suggests how you can leverage HP’s sophisticated thermal mapping tools and best practices-based services — including custom-tailorable thermal assessments, part of HP’s Energy Efficiency Services, delivered by EYP MCF — to optimize overall data center energy efficiency.