The Association of Strategic Alliance Professionals (ASAP) recently recognized the BT HP Alliance as part of its 2007 Alliance Excellence Awards program.
Selected by a committee comprised of leading academics, analysts, thought leaders and consultants who have extensive experience with, and insight into, strategic alliances; the award recognizes excellence and impact of the alliance relationship.
In bestowing the award, ASAP noted that in less than three years the BT HP Alliance has created significant value for both parent companies, generating approximately $1 billion in bookings through October 31, 2006.
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