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- How would your business respond if someone with a visual impairment called to complain that they could not read your websites content?
- How do you meet the increasing challenges facing businesses today in protecting your customers online Privacy?
- Are your business resources being constrained by the ever increasing need to stay up to date with regulations impacting your website?
- How often are you conducting reviews for online privacy pertaining to the UK Data Protection Act 1998, Irish Data Protection Act 1988 and 2003 and the European Privacy Directive?
- If your website is difficult to navigate, or links do not work properly, how do you find out? Does someone tell you internally, or worse, do your customers inform you, or even worse still, does NOBODY tell you!
Your websites need to comply with a vast amount of online legislation and regulations, not to mention brand guidelines. But with potentially hundreds of web pages that are continually updated, how confident are you that your websites make the grade?
With the dynamic and expanding nature of company websites, trying to enforce governance manually is no longer a feasible option. That’s why HP has developed the Web Governance Service (WGS), a contractual solution that monitors your external-facing websites for potential compliance problems. WGS remotely scans, monitors and audits your web content in each of the following six areas:
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- Privacy: Scans online properties with multiple checks and validation points across the web site for online privacy compliance, including analysis of P3P policies, privacy policy links exist on pages and forms, personal identifiable information (PII) pages, if PII forms warn if not SSL, identified forms using the get method, web beacons, cookies handling etc as identified and agreed with the customer.
- Accessibility: Looks at compliance with W3C, section 508 accessibility, eEurope plan and UK Disability Discrimination Act 2005. Scans for over 172 accessibility checks such as images, forms, plus 17 Alt text quality checks
- Site Quality: Checks including broken links, broken bookmarks, website inventory
- Content Integrity: identifies customer-defined classified content, sensitive information or offensive content
- Conformance: helps reduce the risks that flow from non-compliance with customer defined marketing and legal standards
- Searchability: Validates content based on practical and accepted search engine indexing guidelines.
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How can HP’s Web Governance Service help you?
Business Benefits of HP’s WGS
Helps manage business risk by identifying issues that impact website privacy compliance, such as data privacy leaks which can result in
- Financial penalties
- Brand erosion
- Alienating a large section of the public
Facilitates operational cost savings through:
- More effective utilisation of existing internal IT resources
- Avoidance of in-house investment in resource training and education for keeping up to date with regulations
Trust is a vital element of customer loyalty. Proactive management of your online presence will increase your customer trust and confidence in your website thus promoting loyalty and repeat business
Identifies Accessibility regulation non-compliance which can result in
- Financial penalties
- Brand erosion
- Alienating a large section of the public
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Technical and Operational Benefits of HP’s WGS
- Hosted in an HP environment, so there is no incremental cost for additional server space, software or support
- Improved customer experience from recommendations for website design effectiveness
o better usability
o faster web downloads
o enhanced search function
- Outsourced service ensures there is year round coverage for web compliance assistance eliminating the need for resource planning in this area
- WGS uses an automated tool thus minimizing risk of human error that exists with manual checks
- Highlights potential issues with new content, enabling identification and prioritisation of issues for resolution
- Consolidated reporting encompassing website privacy, accessibility, conformance and branding, integrity, site quality and searchability in one report. This reporting structure has many benefits:
o provides management reporting on your company’s web presence
o saves on time spent coordinating reports from numerous systems
o helps facilitate continuous improvement activities to keep your site ahead of the
competition
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WGS aims to save you much of the complex, costly and onerous work involved in modern web governance.
We are offering a FREE trial to customers in the UK and Republic of Ireland. The free trial includes a limited scan of a website of your choice, with the results delivered in a confidential report.
To register for the free trial click here WGS free trial registration page .
For further information please see the WGS Service Brief (PDF) or contact your HP WGS representative.
Click here to access your FREE white paper on Online Privacy
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Printable version
