Capitalizing on customer intelligence
Your corporate data stores represent a potential goldmine of insight into your customers' behaviors, needs, and buying habits. However, capturing this diverse array of customer data and then transforming it into a vital corporate asset can be a daunting challenge. You need Business Intelligence that offers real insight - not just an endless stream of meaningless reports containing repackaged information that you probably already know. And once you have that insight, you need an efficient and effective mechanism for getting your marketing and sales messages out to the customers who care.
E.piphany is an established leader in campaign management and real-time marketing analytics. HP's E.piphany Analytical Customer Relationship Management (CRM) Solution is ideal for customer profiling and behavior analysis, campaign planning, and result measurements. The solution accurately gathers, unifies, and coordinates all customer interactions as they happen and puts the information to work for you. As a result, you'll target customers more confidently, as you lower your risk and realize results more quickly in the form of increased new customers, more retained customers, and higher revenue.
Plan, design, build, and integrate your solution in record time.
HP's Business Intelligence and CRM experts deliver a family of services that can help you quickly realize the benefits of analytical CRM. The HP Analytical CRM Discovery Service is focused on identifying your business objective and creating a blueprint for your project. We'll incorporate this input into HP Requirement Definition and Assessment Services to quickly develop a detailed design and development plan that identifies components and partners that address your unique requirements. Finally, as part of our implementation services, we leverage our expertise in Business Intelligence and CRM to help you safely build and implement a successful analytical solution.
Experience makes the difference.
HP has the skills and experience necessary to help you maximize the return from you investment in E.piphany. Not only have we helped many other companies deploy E.piphany, we use E.piphany in our own marketing efforts.
We'll work with you to design and deploy an HP E.piphany solution that can help you:
- Drive increased revenue by better targeting you products and services to your customers' needs
- Maximize your marketing campaigns' ROI with the ability to monitor results in real time and allowing mid-course corrections
- Improve customer loyalty with improved customer experiences
- Enable target marketing with accurate analysis of your customer and prospect base
And we can do it all with an Always-on-Infrastructure for 24-hour availability.
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