Dealer Systems

Automobile manufacturers in Japan, the U.S. and Europe are expanding their business in China by launching joint business ventures and alliances with Chinese manufacturers. Nissan Motor Company established a joint venture business, Dongfeng Motor Co., Ltd., with a Chinese company, Dongfeng Motor Corporation, to promote sales of cars manufactured in China. Nissan is also expanding its sales network for “imported cars” manufactured in countries other than China, including Japan, by using the Nissan (China) Investment Co., Ltd. (NCIC) as a sales branch.

• Introduce standard dealer operations and imported car sales operations into the Chinese market
• Create an information communication system between dealers, NCIC, and the Nissan Head Office

• Created a three-layer architecture that makes a clear distinction between local information, mutual communication and the backyard
• Standardized office procedures for imported car sales using Oracle EBS (Oracle E-Business Suite)
• Managed solution through a PMO staff composed of members of China HP and HP Japan

• Improved customer satisfaction
• Promoted new sales
• Created new sales channel for luxury cars
• Made inroads into overseas markets

Questions?

Success stories