How it works. With its central repository of digital information and streamlined processes, a marketing communication automation system acts as a hub for your marketing communications.
Users can quickly build communications using approved graphics and templates. An intuitive catalog interface makes it fast and easy for thousands of users—from your company and approved partners—to select, customize and order marketing communications from one system.
Customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by-step question screens, or it can be automated based on data, profile or event triggers through the integration of business rules with your existing data infrastructure.
Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, solutions support multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads.
Administrators use the web-based system for managing catalog users and their assets, such as photos, logos, signatures and maps. The system administrator determines the profile data to be captured, specifies user groups and establishes user privileges. Capabilities for managing documents, campaigns and reports also exist. Administrators can test and approve campaigns, manage authorizations, track orders and more.
Designers are provided with tools for creating templates and establishing business rules to guide their use. Marketing communication automation simplifies the management, testing and release of multiple versions of designs and online interfaces, as well as design assets and users.
Marketing communication automation simplifies the production of your communications. Your print service providers automatically receive orders from your users and use the system to track order status and history. When used in conjunction with HP digital presses, the solutions provide automatic downloading of print jobs. The simple process for downloading files and entering shipping and pricing details means your service providers will be able to manage your most demanding needs.
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